Giving Back
When a company makes a point of giving back to the community through corporate social responsibility (CSR) programs, it fosters a sense of pride amongst Its employees. But when the company and employees join together in giving back, it builds camaraderie, ignites love for others, builds a common bond. It deliver greater returns in the workplace and the community.
In April 2020, at the start of the pandemic, Standard Insurance and its more than 1,500 employees joined hands in giving back to the community thru a "Match Program" aptly called "Bayanihan Fundraising." The program provides Standard Insurance associates an opportunity to select a community or group to donate their own contributed personal funds. Standard Insurance matched that donation peso for peso to encourage the associates to get involved in giving back and influencing them to make an impact in their communities.
"I wanted to raise funds and help in my own personal capacity because I know it's the right thing to do, and the least I can do to help those who are in need. We feel so blessed to have a company that takes good care of us. The whole team recognizes how blessed they are that is why donations started pouring the moment it was announced", says Kat Lim-Lleander, head of Corporate Sales Group.
The Bayanihan Fundraising provided more than 1,300 families with much-needed groceries and more than 2,000 health workers with personal protective equipment (PPEs) which were running out at that time. To make it more meaningful to the associate, they were given the opportunity to volunteer their time and effort to do the groceries, pack the goods and personally deliver them to thirteen (13) community recipients and fourteen (14) hospitals within Metro Manila and Luzon.
Volunteering together affords Standard Insurance associates a valuable sense of camaraderie that will continue to pay dividends once they've returned to the workplace. As a company whose leaders pay much attention to values like humility, gratitude and excellence, Standard Insurance has Improved the lives of many of their associates.
The Bayanihan Fundraising has been a worthwhile activity for the associates and the company because it is tied to the heart of Standard Insurance's Massive Transformational Purpose of providing peace of mind for all mankind.